Putting Your Branded Video Into WordPress
Typically I would suggest working with something like the plugin SmartYoutube, where you simply type in the url of the video and you’re good to go. But from a branding perspective you may not want your video showing a Youtube logo across the bottom. You want your logo, or no logo at all on the video. Maybe you even want to control the color of the player, the buttons on the player, etc… Well there is a solution for this.
Enter FLOWPLAYER. Flowplayer is a jquery application created to present SWF videos online in a variety of different options. You can create playlists, autoload videos, insert still screen shots on top of videos, or even allow individuals to embed your video on their website. Throughout their website you’ll find various demos and coding examples on how to accomplish this.
Embedding / Sharing plugin – http://flowplayer.org/demos/plugins/javascript/embed.html
Playlists – http://flowplayer.org/demos/plugins/javascript/playlist/horizontal.html
Various Other Demos / Functions – http://flowplayer.org/demos/index.html
Of course there are several Flowplayer modules available for download over at WordPress.org, but it may be better to simply install the files onto the website yourself and run the scripts your way as the plugins may only allow for certain effects to occur, thus leaving much to be desired.
You technically shouldn’t have to do much more than add a few lines of code to your header.php file in your theme (between the and area) that shows where you’ve placed your Flowplayer files. Once you have all that up and running you just need to switch over to the HTML version of your editor when creating a post or page (or maybe install PHPExec to run the code in PHP so WordPress doesn’t start removing lines of code you need for the application to run) and you’ll be adding videos fairly quickly.
The code itself is a series of javascript that you pretty much just need to copy and paste. You can control the look and feel of the video using external javascript files, which will then allow you to introduce branding to your player when someone embeds it on their website.
I’d advise uploading your SWF files through FTP as opposed to the Media Library as you’re less likely to suffer a time-out or have WordPress tell you the file is too large, but using FTP isn’t as scary as it sounds.
In terms of branding the videos you will have to pay Flowplayer for a license to embed your own logo on the videos. If you’re trying to make your videos go viral the fee is well worth it.
Oh and by the way, I’m currently not an affiliate with Flowplayer, I just like what they can do.
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